Teeth Whitening

About Teeth Whitening

Teeth Whitening

What’s the first thing you notice when you meet someone? Chances are, it’s their smile. It’s what invites you into their personal space, encourages you to talk with them, and in some instances, forges a relationship that can last a lifetime.

Now, what if a person doesn’t have an inviting smile? Of course we know better than to judge by appearances, but let’s be realistic – people are shallow. And a brown, discolored smile is nowhere near as inviting as a bright, white smile.

Improving Your Smile

Of course, you want to make the best possible impression when you meet someone. So why not give yourself every advantage, with an inviting, brilliant smile?

You’ve probably seen ads on television for various teeth whitening products. You may even have seen whitening products in dollar stores, and been tempted to try them out. The fact is, some products are good. Some are not so good. And some can even damage your teeth.

If you want to whiten your teeth safely and effectively, you’re better off consulting your dentist. You can rest assured that your dentist will never recommend anything that will harm your teeth, and besides, dentists have access to treatments that can whiten and brighten much more effectively than over-the-counter solutions.

About Luma Teeth Whitening

Teeth Whitening

At Loftus Dental, we prefer the Luma teeth whitening method. It works quickly and effectively, and you can have a brighter smile in as little as one hour!

We know you’re hard on your teeth, that’s why we see you regularly! And if you’re like most of our patients, you love your coffee, your tea, and your red wine. These are all things that we enjoy, but that can stain our teeth to the point that ordinary toothpastes can’t correct the damage. Of course regular professional cleanings will help, but if you need that little something extra, a whitening treatment can deliver.

But My Teeth Hurt!

Luma teeth whitening lightens and brightens, and unlike many other methods, is specifically geared toward people who have sensitive teeth. With Luma technology, we can brighten and whiten your teeth in just one hour, with little to no discomfort.

Luma is safe and effective, and won’t harm your enamel or damage your teeth. It’s a whitening gel that we put on your teeth and then treat with a special light. Then we remove the solution, reapply it, remove it again… you get the idea. We do this until we achieve the desired level of whitening. Some patients experience minimal sensitivity during or after the procedure but we take precautions to minimize any discomfort and monitor them closely to avoid any discomfort during the procedure. You don’t need any anesthetic, there’s no drilling, and you can swallow normally throughout the procedure.

Afraid to go to the dentist?

Oh, stop. We just said it’s painless. Seriously, even people who are terrified of dental procedures, and whose teeth are abnormally sensitive, have no problem with the Luma whitening process. It’s absolutely non-invasive, and the only side effect you’re going to experience is the one you want – whiter, brighter teeth and a huge boost in your self-confidence.

Contact Us

If you’d like to learn more about how you can achieve a more brilliant smile using the Luma whitening process, get in touch with us at Loftus Dental. You can reach our Rapid City office by calling 605-341-4521, or our Sturgis office at 605-347-8880. If you prefer, you can use the form on the “Contact Us” page. We look forward to helping you get the smile you’ve always wanted!


  • Loftus Dental met all my expectations! The staff are really friendly, courteous, understanding, attentive, patient and treat you like family (that's what I got used to at my ex-hometown). I am very impressed with customer service. I would recommend Loftus Dental to all my family and friends.

    Olya P.
  • Thank you Dr. Jeff, Gena and Emily for your caring and professional treatment. After two procedures in two days I even received a phone call from Dr. Jeff to check on me! After 32 years I have finally found a dentist and staff I am comfortable with and trust. Highly recommended!

    Terra K.